Saturday, August 19, 2017

Advancing the Ball- Advancing Your Brand!

The road to success and the road to failure are almost exactly the same."
Colin R. Davis

Our oldest son played college football. His experiences created a strong value for teamwork. He once expressed that in order for him to have an opportunity for "his moment" to receive the ball, he had to work as a team to advance the ball. Marketing is a lot like football. A series of steps are taken to move a brand forward, which create interaction and produce measurable growth; and raving fans! 

Today I read a post on Facebook stating Walmart is planning to get into the promotional products business. My first thought was, "aren't they are satisfied with being the world's largest company" (according to the Fortune Global 500 list in 2016, Walmart’s $480 billion in revenue makes it the largest company by revenue on the planet. "now they gotta provide imprinted products too? "Oh great!" Then I thought about physically shopping at Walmart, while I go for price, I sure don't go for help. Think about it, when was the last time you found a helpful - knowledgeable employee at Walmart?

This month our team started the rounds of fall shows and appointments to learn "what's new" and how to apply those products to our clients marketing needs. The ability of our team to be helpful to your marketing and adverting needs is nurtured by education. We read, we listen, we research, we engage with other marketing professionals in our industry all in an effort to bring you strategies that work. Similarly we know that our diverse client base and community engagement add more plays in our playbook; allowing us to easily pivot when advancing your brand. Like a football team a lot of work goes on behind the scenes to make sure the team looks good and performs well on game day!

What's working?
  • Quality products- because they are appreciated, kept and used
  • Retail brands 
  • Color rich products 
  • Spectacular packaging for the WOW factor. 
How are products being used? To shape behavior. Referrals are easier to achieve when your brand stays top of mind and your employees feel appreciated. A quality, name brand product stands out when a company wants to recruiting and retaining the best talent for employees. Quality products that help the recipient enjoy their day or that solve challenges in their day show clients you value their relationship. 

Below are some images from the show floor. 

 Vitamin packs

 Name brand technology
 Fun packaging
 Inspiring shapes- functional in home or breakroom
 Plush, warm &cozy
 Out of the box decoration

 Desk art & unique markets

 I did mention football a few times in this post
 Pop of Color

Ask us to send you some of our favorite picks from the fall shows- and of course we will provide you strategies for how to implement these products into your branding needs.

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