The road to success and the road to failure are almost exactly the same."Colin R. Davis
Our oldest son played college football. His experiences created a strong value for teamwork. He once expressed that in order for him to have an opportunity for "his moment" to receive the ball, he had to work as a team to advance the ball. Marketing is a lot like football. A series of steps are taken to move a brand forward, which create interaction and produce measurable growth; and raving fans!
Today I read a post on Facebook stating Walmart is planning to get into the promotional products business. My first thought was, "aren't they are satisfied with being the world's largest company" (according to the Fortune Global 500 list in 2016, Walmart’s $480 billion in revenue makes it the largest company by revenue on the planet. "now they gotta provide imprinted products too? "Oh great!" Then I thought about physically shopping at Walmart, while I go for price, I sure don't go for help. Think about it, when was the last time you found a helpful - knowledgeable employee at Walmart?
This month our team started the rounds of fall shows and appointments to learn "what's new" and how to apply those products to our clients marketing needs. The ability of our team to be helpful to your marketing and adverting needs is nurtured by education. We read, we listen, we research, we engage with other marketing professionals in our industry all in an effort to bring you strategies that work. Similarly we know that our diverse client base and community engagement add more plays in our playbook; allowing us to easily pivot when advancing your brand. Like a football team a lot of work goes on behind the scenes to make sure the team looks good and performs well on game day!
- Quality products- because they are appreciated, kept and used
- Retail brands
- Color rich products
- Spectacular packaging for the WOW factor.
Below are some images from the show floor.
Name brand technology
Inspiring shapes- functional in home or breakroom
Plush, warm &cozy
Out of the box decoration
Desk art & unique markets
I did mention football a few times in this post
Pop of Color