Why Are Calendars Still Strong on ROI?

Calendars remain a top promotional item because they bring a great return on your advertising dollars.

When you consider the cost of new customer acquisition or the long term value of monthly brand exposure to your existing clients- it's simple.

12 months of prime advertising space is smart; and calendars are useful.

Here are 8 tips to take calendar promotion to the next level as the calendar marches to December.

1. Think beyond the logo-Adding a name and custom pages forms a relationship and builds loyalty with the client. people love to see their name in print and personalized calendars are great end-of-the-year gifts for clients or employees.

2. Forget about January-If the client wants the standard January start date, then obviously you would give them a calendar with that format. But a company can hand out calendars that starts with the fiscal year, or a summer camp can have calendars beginning in May or when the season begins, celebrating a company anniversary? Maybe that date is the "first of the year"

3. Consider short-term options-Calendars that span three months at a time are useful for people that have several deadlines within that time, such as manufacturers, healthcare, and food service.
 Present multifaceted possibilities-Today, calendars are used for more than just remembering doctor's appointments. Companies with custom calendars can have special dates that relate to the company, such as an anniversary, fundraiser, or a launch date- add photos to make them personal to the recipient.

4. Use custom photographs-Various small companies, schools, and organizations are starting to create calendars with local scenery, animals up for adoption, or volunteers at work. School clubs can sell calendars with photographs of student athletes.

5. Work with technology-Even though some say that smartphones take away the need for calendars, others claim that they use paper calendars to back up their online calendars, expressing that it's easier to remember when something is handwritten. Companies believe there will always be a use for paper calendars

6. Take shape- Calendars come in shapes like towers, plans, cubes, beach chairs ; have fun. Own the landscape of someone's desk with a conversation piece that is also functional.

 7. Take advantage of sales! Calendars are often on sale till the end of August for the following calendar year- planning ahead can save you money!!

8. Add incentives- did you have a chick fil a coupon calendar- bet you did and you waited to use your monthly coupon. In 2016, why wait, technology allows our smart phones scan QR codes or  Augmented Reality ( ask for a copy of October 2016 newsletter) to send us to coupons and on line purchasing tools.