Most promotional products
only provide a memorable experience for a single person. Food products offer
you the opportunity to please a whole group of people with a shareable, branded
food gift. When you multiply the number of impressions a food gift makes among
a staff of people, particularly when complemented by imprinted keepsakes, you
create a very cost-effective gift. Food is also a "gift of love" to many individuals. It's considered as way to pass along a cherished recipe, pass along a cultural tradition and a way to show your fun side through food.
There are 5 key points to
keep in mind for a successful food program:
1-
Use food seasonally as a psychological trigger such as:
·
Summer for BBQ’s or Beach/Pool Trips, sauces, chips, dips
and fun containers/bright colors; package in coolers, totes, insert towels,
coasters and coozies
·
Fall for harvest, apples, maple syrup, tins of nuts- slate
trays, cutting boards, seat cushions
·
Winter– Hot chocolate, teas, peppermints, cookies, coffee
mugs & tumblers, mittens and scarves
·
Spring-Baskets, Jelly Belly’s, Flower-growing themes, seed card
recipes and bookmark-umbrellas
2-Make
sure food products are packed fresh to order.
3-Know
the shelf life or the additional cost in mailing to your distribution list;
drop shipments.
4-Inquire
about specialty packaging, building themes around products you have in stock,
inserting cards or materials with your gifts, “fulfilling or kitting”.
5-Order
Early for discounts; lead time increased November and Dec. Order early for
discount and ship later fresh as needed!
Use food gifts to convey a
message to your customers and your employees by using themes that keep to your
brand- such as gummy bears might suggest you are a “big kid” at heart!
Similarly kicking off a wellness campaign for reducing healthcare costs you
might have protein bars distributed to employees with a branded message to
“power up” to a better 2017! Use quick snacks or chocolates in a branded bowl
in your conference room to “perk” up meetings.
Mostly have fun- food gifts
are a great opportunity to show some personality!
What’s your favorite food
gift? When we go to industry trade shows for our company we LOVE these cookies- maybe that is the key to someone's heart or at least a way to make a connection!
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