Are you creating raving fans?

"According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37-percent higher retention rate." Yet the buzz in media is around digital marketing. Is it possible that relationships build at the grass roots are overlooked? 

We find that word-of-mouth is the primary factor behind 80 percent of new clients purchasing decisions. So the question begs how do you create raving fans? In listening to our clients, we find that VALUE is not associated with lowest price, rather in your expertise. Our clients find value in our ability to articulate why one product that seems to look like another is a better choice. Additionally they appreciate the ease with which we suggest not just products, but provide marketing strategies for implementation. 

Similarly when our clients talk about what builds their business, word of mouth referrals still top the list with responses around these types of programs:

1.      Rewarding loyalty and repeat business

2.      Acknowledge their pipeline for referrals with functional branded gifts,

3.      Building a culture of appreciation and fun within the daily grind of work for employees

4.      Associating their brand with quality over quantity

Understanding your value and marketing those attributes will distinguish your company while generating long term success and brand loyalty.
Speaking of expertise and loyalty?? Are you a fan of Promotional Partners on facebook- you? Are we connected on LinkedIn?

What do you think creates raving fans?