There will be many celebrations in the coming month, but now is a great time to tuck away ideas for standing out, creating goodwill and adding some spice to your marketing efforts in 2015. When asked about company events, most respondents will say a little fun in the office builds friendship, improves office culture and improves team building. Events for your client base are held for similar reasons. Besides demonstrating new products or services, fun events or promotions help develop relationships and shows off your personality!
Here are some tips for planning your next event:
1. When planning an event, build excitement. - invitations, references on social media, photos behind the scenes for what to expect; approach promotions the same way. Incorporate a theme for the event, tease attendees with images, videos or clues about what to expect for the upcoming promotion.
2. Record the memory– take photos during your event to share on social media as well as to print and frame for employees or clients.
3. Make events interactive to allow for team building. For example if you are hosting an ice cream party, have a variety of bowls, spoons, toppings and flavors to allow attendees to be creative and “judge” the best presentations, the most unique toppings, etc.
4. Plan for a “take away” from the event that ties into the theme, but promotes your brand or your message after the event is over.
Quirky Dates for Fun in 2015- Ask us for ideas for every month!
Jan 15– National Hat Day– Give out a custom cap to business partners. Maybe beanies or ear wraps for employees or clients who are into fitness, or make it crazy hat day at work with donations to a favored charity for those that want to wear a hat for the day.
The 5th of April is Tweed Day– best office “Tweed Twins” could be a winner, or offer a discount to customers that come into the business in tweed that day.
Go Fishing on the 18 of June for new sales with an internal fishing contest among the sales team. Post fishing results on a white board to track the most caught and the largest catch.
Did you know the 13th of July is Embrace your Geekness Day? Post and share stories of employee or clients geeky side; capture photos in frames to remember long after the day for office morale or as part of a morning office open house with your best clients.
November 17– take a hike day– a great way to promote fitness, at work or invite customers out for an evening event; tie the hike into a fundraiser for a local charity.
Dec 13– ice cream day or Dec 28 is playing card day– custom playing cards can be educational and fun with custom faces showcasing images of your companies history or products.
It's never too early to jump start your plan of interaction and brand building for 2015!