Are you a gourmet restaurant or fast food?

Have you noticed that Chick Fil A and Panera are now incorporating strategies that are not associated with fast food dinning?

Think about the difference in atmosphere, menu and presentation when comparing a 5 star dining experience and fast food. Aspects of service and atmosphere in fine dining are not typically associated with fast food. When working with a service business, the experience should be like 5 star dining. A representative of the business is set up to welcome you, take time explain key benefits, have knowledgeable suggestions, adaptable to your specific needs and want to build on an experience that makes you want to return; just like 5 star dining.

Given the choice of service providers how do you weigh the outcome of a future relationship?

 

Just like trying a taste of wine before purchasing a new brand, review the content of the new prospective relationship. For example, look at the website of Promotional Partners, content rich material such as educational blogs, promotional vocabulary and decoded art requirements are posted to help guide educated decisions. Take a look at the content of your printed materials, your social media and your web site, what taste are you offering clients? More importantly, does that taste match up to the experience clients receive when they work with your company?