Monday, November 1, 2010

Promotional Research

According to research conducted by PPAI 69% of attendees at tradeshows and events would keep and use a promotional item that was given to them; free. Only 2% don’t appreciate free products and 74% of the respondents to the survey reported having at least one promotional product in their work area while 59% had between 2-11 products. Last winter we challenged our clients for a fun blog contest for unofficial confirmation regarding the presence of promotional items in their immediate work space. The responses were overwhelmingly yes, full of free branded items with many respondents hosting at least 25-30 products within their desk chair!

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