With all the news about the economy this year, do you seek some good news around the water cooler? How about some of these facts to get you smiling today:
In the 90's : Jif reported that their sales grew 57% and Kraft Salad Dressing grew 70% after increasing advertising during recession years!
To summarize information on tangible advertising:
Instant recall: More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they’re received.
Very impressionable: 42% of respondents had a MORE favorable impression of an advertiser after receiving the item. And nearly a quarter (24%) said they are MORE likely to do business with the advertiser on the items they receive.
It’s all business: Most respondents (62%) have done business with the advertiser on a promotional product after receiving the item.
Pens are in: Writing instruments are the most-recalled advertising specialty items (54% of respondents recall owning them), followed by shirts, caps and bags.
User-friendly: The majority (81%) of promotional products were kept because they were considered useful.
Staying power: More than three-quarters of respondents have had their items for more than 6 months.
Bag it!: Among wearables, bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 times per month. They also deliver the most impressions: Each bag averages 1,038 impressions per month.
Most impressive: The average CPI (Cost per impression) of an advertising specialty item is $0.004; as a result, marketers get a more favorable return on investment from advertising specialties than nearly any other popular advertising media.
Ad specialties are proving their worth; remembered by recipients who also gain a more favorable impression of the advertiser on the product, according to a new study by the Advertising Specialty Institute.
The advertising specialties industry comprises a 13% share of the advertising marketplace, with $19.6 billion in sales for 2007, the group said yet the study found that advertising specialties beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available.
How's that for some good news? Ask our well educated staff to come in for a lunch and learn seminar or an am coffee break to share with other businesses in your building or a group of departments how working with a distributor that knows the industry can save you time, money and headaches, allowing you to focus on the tasks in your box for the day!