Friday, June 26, 2009

Advertising Information

With all the news about the economy this year, do you seek some good news around the water cooler? How about some of these facts to get you smiling today:

In the 90's : Jif reported that their sales grew 57% and Kraft Salad Dressing grew 70% after increasing advertising during recession years!

To summarize information on tangible advertising:

Instant recall: More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they’re received.

Very impressionable: 42% of respondents had a MORE favorable impression of an advertiser after receiving the item. And nearly a quarter (24%) said they are MORE likely to do business with the advertiser on the items they receive.

It’s all business: Most respondents (62%) have done business with the advertiser on a promotional product after receiving the item.

Pens are in: Writing instruments are the most-recalled advertising specialty items (54% of respondents recall owning them), followed by shirts, caps and bags.

User-friendly: The majority (81%) of promotional products were kept because they were considered useful.

Staying power: More than three-quarters of respondents have had their items for more than 6 months.

Bag it!: Among wearables, bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 times per month. They also deliver the most impressions: Each bag averages 1,038 impressions per month.

Most impressive: The average CPI (Cost per impression) of an advertising specialty item is $0.004; as a result, marketers get a more favorable return on investment from advertising specialties than nearly any other popular advertising media.
Ad specialties are proving their worth; remembered by recipients who also gain a more favorable impression of the advertiser on the product, according to a new study by the Advertising Specialty Institute.
The advertising specialties industry comprises a 13% share of the advertising marketplace, with $19.6 billion in sales for 2007, the group said yet the study found that advertising specialties beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available.

How's that for some good news? Ask our well educated staff to come in for a lunch and learn seminar or an am coffee break to share with other businesses in your building or a group of departments how working with a distributor that knows the industry can save you time, money and headaches, allowing you to focus on the tasks in your box for the day!

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