Sales 101-Stay in front of your market without constantly "selling them something"- easy right?
Selling is not as easy as opening a shop or starting an on line store. Consumers have to know your products or services exist. The consumer will likely compare what you offer with a competitor or ask for referrals from folks in their circles of contacts or read about you on line.
So what are you offering that won't get ignored?
Start by assessing how you are currently connecting with your market. What's working, what's not?
Driving business to your store front, your website or choosing to set up a meeting begins by intriguing the consumer. What are you offering that is different than your competitor?
Calendar Dates are a great way to content your products and service to your target market. Every watched Last Man Standing? Character Mike Baxter ends each show tapping his Vlog, weaving together a story of how his life always presents an opportunity to need an Outdoor Man product. He's selling, but he is sharing his personal experiences so the consumer connects and sales occur.
Tell your stories on social media, through newsletters and video links. Connect the dots between calendar dates. Showcase what defines your business. How?
Rewards! Who doesn't like free stuff?
Coupons- Perhaps exclusive coupons for top customers?
Anniversary coupons or gifts- Bet you get special perks from your favorite stores and restaurants for your birthday or the day you signed up as a member?
Collections- Do you offer products or services that offer the potential to layer additional purchases to form a complete package or set? Consider incentives to build those program sales.
Promotional items are perfect for turn key programs, using easily packaged perks slipped in a bag or shipped out with each order that your consumer will find helpful or intriguing. For example offering a sample of something that one can buy is a great way to get additional business.
Sales personnel "beating the bushes and hitting the pavement" will appreciate items that they can easily carry that make them a welcome face such as food or personal care products. Offer to bring in break room treats in a branded box, seasonal branded treats in fun shapes, refill your branded candy jars or your own branded hand sanitizer bottles.
Take a look at the environment around your ideal consumer, will a branded frame, calendar, coaster or desk survival kit enhance their workday?
Promotional items that are useful provide the retention and recall that will build your brand. Want some facts to support that statement?
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