Cookies Grow Sales and Awareness

Cookies grow sales and awareness! Yes, it's true you've heard in moderation chocolate is good- so why plan some sweet promotions?!

Marketing without a plan is wasting time and money! Promotional products invite conversation
and interaction; they make your brand memorable.

What are you planning to do for 2017?

Benjamin Franklin once said,"If you fail to plan, you plan to fail". While your company is
likely not going to derail over a few quick purchases, we find our company often positioned at a
community event, career fair or expo where the neighboring booth is giving out "stuff" with no
understanding of why those items were purchased.

If your company promotes good health, your products should reflect healthy living,
antimicrobial properties, food storage and drinkware offer ways to control portions and
content. Non-woven grocery bags have a large imprint area; include a food pyramid or
suggestions for ingredients to avoid when making product selections.

In ten years of business we have tried a variety of ways to market our own business. Like
many businesses we too "over think" or "over reach" our internal goals. For any business
converting conversation to actionable generates income. As a result, its not uncommon to meet
with a company and find that they would like to find new customers, convert leads to
customers, increase order size, increase the frequency of orders and obtain referrals. Whew,
that is a lot of focused attention!

How does your goal become a marketing campaign? 

Let's take a cookie

Do you want to start a referral program? Aren't you "SWEET" to refer our company

Do you have a new product or service that is more competitively priced that your
competitors? Then you have a "SWEET DEAL"- as direct mail to invite your prospect to try.

Does your company offer services to both residential and commercial;duality in a cookie with cracker like surface on one side and chocolate covered on the other side provides you the opportunity to point out that your existing clients might only be looking  at you "one way".

Re-branding?
Our logo looks different ( full color cookie) and once you get a "taste" of our new benefits with
the recent merger, you want more than one product!
 Do you offer additional services that keep another business running efficiently?

A one stop shop? Support staff or software that leads to stronger outcome? When others
"crumble" we deliver, we provide...well you get the idea.

What is the sweet spot in your business?