Gift cards are convenient and flexible, however they have 5 key
limits for your brand.
Reason #1: Gift cards are no personal; they lack a story.
A gift card can not recognize employees for their personal
achievements or express appreciation. Managers and those directly involved with
performance can not articulate achievement to a group. A physical gift becomes a
iconic image associated with gratitude and praise; creating motivation to
achieve goals.
Reason #2 Gift cards lack emotion
Even if a gift card presented to an employee or business partner is from their favorite store, the gift does not have the emotional connection of selecting the ideal gift or award. In fact, many recipients can not recall what they purchased with the card, which in turn forms no emotional connection.
Reason #3 Gift cards provide no memory
Gift Cards are not memorable symbols of accomplishment or gratitude
with the recipient or fellow co workers. The reward is easily forgotten. In
fact, many recipients use the card for a purchase that is not intended for them
personally.
Reason #4 Gift cards are not always
redeemed
Lost cards are not redeemed. Cards that expire are not redeemed. Cards that require too many hurdles to activate are not redeemed. Cards that carry a balance deemed too small after an initial purchase to motivate user decrease the value of the card. Some recipients "re-gift". Some recipients sell or trade gift cards.
Lost cards are not redeemed. Cards that expire are not redeemed. Cards that require too many hurdles to activate are not redeemed. Cards that carry a balance deemed too small after an initial purchase to motivate user decrease the value of the card. Some recipients "re-gift". Some recipients sell or trade gift cards.
Reason #5 Gift Cards Provide Low return on your
investment
Recognizing an employee for good work should always increase employee
performance and customer satisfaction; in turn making the company more
profitable. Giving a gift to a key client or referral partner should keep you
top of mind because you've touched their daily routine in a personal, emotional,
memorable and lasting way.