Friday, May 1, 2015

There’s A Worm in the Apple



by Blake Scott

Apple…What is the first thing that pops into your head when you hear that word? Prior to about the year 2000, pretty much every person would respond with fruit or some variation of a food products. In the year 2015, is that actually what you think of now? Or is Apple, the powerhouse technology company mostly likely to come to mind as well as be in your possession.

Apple has grown to be one of the most popular and recognizable brands in the mobile technology industry. The brand however comes a premium cost associated with its products. This higher cost on product accessories such as chargers and connectors has lead to a large inventory of "knockoffs" in circulation.

Many promotional product suppliers began selling 8 pin and 30 pin connectors that were not certified by Apple to distributors over the past few years. There were complaints coming from users of these non certified connectors that these aftermarket chargers were damaging their devices. Additionally Apple was losing out on profits, causing them to react. 

Apple began to send out cease-and-desist letters in 2014 to promotional product suppliers stating that compatible connector that were not using the certified pin were in violation of Apple’s intellectual property. Most companies were compliant with this request from Apple, even though the letter carried no actual legal liability. As a promotional distributor who chooses to partner with companies that maintain the highest levels of safety and technology certifications, we were compliant. Our suppliers were pulling this product from their shelves in late November 2014 and we were advising you of the changes, letting our clients know that Apple certified pin products would most likely roll out in early 2015. 

Looking for products with the Apple pins-we have them from a trusted source.


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