If nobody is around to hear you roar, did you actually do it? Effective use of a
promotional calendar means you actually plan ahead, so the recipient of these promotions knows you did indeed roar! We also hope they roar with you.
We know life is busy, but
engaging employees and top clients means planning strategically. For many
planning ahead helps create budget and stay on budget with promotional plans.
Plan promotions around:
1. A company wide theme
2. To coincide
with a new a product or service being implemented
3. To tie into a company sponsored
community program
4. An upcoming benchmark date.
No matter what you select, have fun and be genuine to your company’s core values
and image.
When should you start planning?
Decide several months before
your next budget year how you will implement key promotional dates. Decide the frequency, the recipient and the reason for the promotion. For example will your promotion be:
·
Monthly,
quarterly
·
For all clients,
only the top 20%, or for those tied to redemption program designed to increase sales or order size
·
Employees- after
internal goals are achieved, monthly for fun, as part of a company wide
volunteer effort in the community
Next share your calendar up
with your promotional consultant as a year at a glance or at least 3 months
ahead so we can look for the best ways to implement that theme and locate new product ideas relevant to your branding.
What’s coming up?
June is National Zoo and
Aquarium Month. Perhaps plan a day trip for employees to the NC Zoo,
buy zoo tickets to give away to your top clients or provide travel tips and a schedule of activities on
your company blog for families planning a trip to the zoo. For employee fun,
who’s game to allow departments to “re-naming” themselves by species?
Additionally, June is also National Ocean’s Month which offers an opportunity to tie to
conservation and Eco-friendly themes for your company or your company's recycling efforts. Men’s health month is great for companies that provide sports, health and fitness services in addition to wellness
program initiatives or water sport safety tips.
Specific dates to consider:
June 1- National Running
Day-
June 5- National Cancer
Survivors Day
June 14- World Blood Donor
Day
June 21- Go Stake Boarding
Day and in Apex- you can check out the new skateboard plaza; https://www.apexnc.org/485/Trackside-Skate-Plaza
Make sure to wear your helmet
and pads!
Use your imagination! Ask us for ways to be
relevant to ways to tie into your brand message and don’t for get to share your
success with us as photos and stories!
