Sunday, May 1, 2016

Why Are Promotional Items So Effective?


Did you know?



o Promotional products are a tangible representation of your brand
o Promotional products create surprise and delight
o Promotional products are invited into customers’ places, spaces and hands
o Promotional products impact (buying) decisions
o Promotional products have staying power
o Promotional products are the ultimate opt-in advertisement
o Promotional products are tangible advertisements people own, keep, share
o Promotional products are purpose-driven
o Promotional products complement other marketing forms; inclusion in the media mix

Check in throughout the month of May for stories, data and tips related to how and why promotional advertising can provide your brand results!  

What's your favorite promotion? Why?


Monday, April 25, 2016

Something to Roar About......



If nobody is around to hear you roar, did you actually do it? Effective use of a promotional calendar means you actually plan ahead, so the recipient of these promotions knows you did indeed roar! We also hope they roar with you.

We know life is busy, but engaging employees and top clients means planning strategically. For many planning ahead helps create budget and stay on budget with promotional plans.  

Plan promotions around:

1. A company wide theme
2. To coincide with a new a product or service being implemented
3. To tie into a company sponsored community program 
4. An upcoming benchmark date.

No matter what you select, have fun and be genuine to your company’s core values and image.

When should you start planning?

Decide several months before your next budget year how you will implement key promotional dates. Decide the frequency, the recipient and the reason for the promotion. For example will your promotion be:

·         Monthly, quarterly
·         For all clients, only the top 20%, or for those tied to redemption program designed to increase sales or order size
·         Employees- after internal goals are achieved, monthly for fun, as part of a company wide volunteer effort in the community

Next share your calendar up with your promotional consultant as a year at a glance or at least 3 months ahead so we can look for the best ways to implement that theme and locate new product ideas relevant to your branding.

What’s coming up?

June is National Zoo and Aquarium Month. Perhaps plan a day trip for employees to the NC Zoo, buy zoo tickets to give away to your top clients or provide travel tips and a schedule of activities on your company blog for families planning a trip to the zoo. For employee fun, who’s game to allow departments to “re-naming” themselves by species?

Additionally, June is also National Ocean’s Month which offers an opportunity to tie to conservation and Eco-friendly themes for your company or your company's recycling efforts.  Men’s health month is great for companies that provide sports, health and fitness services in addition to wellness program initiatives or water sport safety tips.

Specific dates to consider:

June 1- National Running Day-
June 5- National Cancer Survivors Day
June 14- World Blood Donor Day
June 21- Go Stake Boarding Day and in Apex- you can check out the new skateboard plaza; https://www.apexnc.org/485/Trackside-Skate-Plaza
Make sure to wear your helmet and pads!

Use your imagination! Ask us for ways to be relevant to ways to tie into your brand message and don’t for get to share your success with us as photos and stories!




Wednesday, March 30, 2016

Top 5 Tips for Better Results at Tradeshow

Interaction and follow up with attendees is critical at a trade show, but where do you invest money to get the greatest ROI?
  • Product selection- if your message is adaptable, does your product give away have properties that suggest mobility, agility, flexibility, transformation? Are you a "solid, stable" company that offers your clients the ability to grow? Box shaped products and themes play on building blocks associated with growing upward on a stable base.  
  • How does your image projecting to your target audience? Look in the mirror, compare your neighbors booth- when the color, placement and selection of materials and products including your actual display pieces are of a high quality, it makes you look thoughtful, "put together" like a well dressed person. After all, don't you stop at the booths that look sharp and pass by the ones that look messy and homemade? Complete show packages allow you to take away pieces and parts to use in other settings, offering an overall discount from purchasing items one at a time.  

  • Collateral Materials- what are you giving away as a message piece? Offering perhaps a white paper to weed out the trick or treat attendee gaining instead qualified leads? Consider instead showing them a link on your site you track for downloads, providing them a product with a QR code that directs them to print content, printing out top tips as your industry "expert" to showcase how you are the BEST choice for them as a partner. 
  • Draw them in and keep them in- Games do draw in attendees, but you have to have prizes to support those games, offering services related to your industry- free exams, screenings, massages work too- if you are tech company- what about a charging station for mobile devices? Your services speak to connection. Quirky messages can be fun- if you are selling fitness to middle aged business people and you have a doughnut roll game and give away stress doughnuts with your branding....you are having fun while making a point.
  • Invite attendees to join you- Plan ahead and develop a list of attendees you can't miss, offer them a opportunity or product unique to them by sending them an invitation prior to the event in the form of a post card, mailer or game- http://www.chestinc.com/index.php/catalogsearch/result/?q=tradeshow+builder
     
 Share all your relevant goals during consultations to make the most of our presentation and product ideas. What was your best trade show item in 2015?

Thursday, February 4, 2016

Email Tips From A Google Insider


Once again we share a blog from Cassandra Johnson, blogger for PPAI publication,  
Promotional Consultant Today. If your office is anything like our office, you receive HUNDREDS 
of emails a day. In fact our owner Olivia often jokes that her responsiveness and accessibility by 
e-mail is putting pounds on her waist line.  The promotional industry “lives” by email. We share 
information between suppliers multiple times a day regarding artwork, pricing, stock, virtual images, 
e proofs…..well you get it…..then that information is shared with the client creating some long 
e-mail threads.


We share some quick tips today- 

“The single biggest problem in communication is the illusion that it has taken place” 
George Bernard Shaw

Email Tips From A Google Insider
Email.  It’s a word cursed across all companies. The statistics surrounding the time spend managing 
email are staggering. Research shows the average worker spends 13 hours a week, 28 percent of 
office time, on email. One estimate is that the average worker writes 41, 638 words a year in emails,
 the equivalent of writing a 166 page novel each year.

However if you are using Gmail either for work or personal email, you are in luck. Promotional 
Consultant Today shares these tips from former Google employee Rodolphe Dutel on little- 
know Gmail features that can help improve your email use. 

The good news for those who don’t use Gmail is that as email systems work to keep up with each other, many of these same features may also be available now or in the near future.

Enable Undo Send. If you’ve ever found yourself resending emails because you made a mistake 
in the first try or forgot an attachment, you know how this can derail your day.  In Gmail’s 
Setting menu, there is the option to “enable Undo Send” and a time setting for this Undo to be active. 
If you enable this setting, after you click the send button, you will see an UNDO link next to the 
message saying your email has been sent. This link gives you between five and 30 seconds (you choose) to undo the send if you spot something amiss in your email.

Use Canned Responses.
If you find yourself constantly writing the same responses on emails r very similar ones, there is 
an option in Gmail to craft Canned Responses that can be populated into an email as a starting 
point, saving you time in retyping the same thing over and over. You can then customize the email 
from that point. To enable and create your canned responses, go to Setting and then click on Labs, then Canned Responses.

Use Email Offline.

If you want to take advantage of available time when you are not connected to a network or wifi, 
search the app store in your device for Gmail Offline, a Google app that stores a limited amount 
of your Gmail information on your device so you can respond or create emails when not connected 
and they will be sent the next time you connect.

Keep Your Email Safe.
To keep others from accessing your email and keep your information safe, Google has a two-factor 
authentication system that requires the user to enter both a password and a second unique code 
( sent to you via the app or text message) to access the email system. 

Yes, it’s an extra step to log in, but it might keep you from later explaining how critical information 
got in the wrong hands or why your email address is sending out tons of spam. Information on how 
to set up the two-factor authentication can be found here.

The two-factor authentication can be found https://support.google.com/accounts/answer/1066447

Consider Apps
There are a number of paid and free apps that can help you manage your email. Dutel suggests using 
Inbox Pause if you want to pause your email system from receiving incoming emails for a period of 
time while you are immersed in a project ( the emails are delivered to you when you un-pause). 
Unroll.me another program to help quickly and easily unsubscribe from email you don’t want and 
get a single daily digest of those emails you do want. Sidekick will send you notifications when 
an email has been sent, delivered and read. There are many other apps that work with Gmail. 
Check the app store for your device to find these and others.

Source: Rodolphe Dutel http://blog.remotive.io/author/rodolphe/  is a buffer product specialist 
and is alos the founder of Remotive.

Compiled by Cassandra Johnson


What tip do you think you can implement? 

Tuesday, February 2, 2016

Going to Jail Before the Super Bowl Coin Toss?

Super Bowl 50 is this weekend- fans are posting for their favorite to win on social media networks. Naturally being a fan extends to showing your spirit with licensed fan apparel such as T-shirts, hats and jerseys. However, know the facts!

It’s important as a consumer to pay close attention to the products to avoid fakes or even copyright infringements.


What should you look for before making a purchase? 

  • There should always look at the merchandise tag. 

  • If it’s real, there will be an NFL sticker with a hologram indicating that it’s official. 

Some fake merchandise will have a tag that looks like a hologram, but that can be deceiving. Customers should move the tag to make sure that it’s really a hologram, and not just a shiny piece of paper.

Did you know that since last year’s Super Bowl, HSI (Immigration and Customs Enforcement’s Homeland Security Investigations) has seized more than $19 million in fake NFL merchandise??

Consumers may be looking for a bargain to support their favorite team, but those bargains may be funding illegal activities according on the black market according to ICE- HSI.

What about infringements? 

In promotional branding it's important to have consent to use a registered trademark logo from the organization making the request for use on promotional products. While many companies have a brand standard guide, a larger organization will have a rigorous brand standard guide. Such guides will dictate specifically how a logo may be applied to promotional products and how it may not be applied. The guide will include examples for ways a logo may not be modified to fit an imprint area or to add on creative embellishments, as well as examples of preferred lay outs or modifications, such as a stacked version for a wider logo or single color version for a full color logo to protect the brand and guide purchasers throughout the organization. 

Curious about how to develop a brand guide? Ask us for a copy of our top tips in developing and implementing your own company brand guide.

Want to know more about NFL guidelines?  http://www.nfl.com/help/terms

Who's going to win? Panthers or Broncos??


 

Saturday, January 23, 2016

Tired of Non Productive Meetings?? Try These 5 Tips for More Effective Meetings

How many times do you find yourself in a meeting that has run off course or run way to long to be productive?? Are you thinking there has to be a better way??? 

We’ve all be there right?

Some leaders are better at soliciting individual perspectives and focusing discussion. Others use strategies to share committee work outside meetings to cut time and focus on consensus from the shared data. Today we are sharing an article from our industry with some time management tips. The contribution comes from ASI’s (Advertising Specialty International) membership publication, Counselor – the voice of the industry.

In the article there are tips and examples around these key strategy’s-

1.      Daily huddles
2.      Focused agendas
3.      Timed comments
4.      Removing emotion strategies
5.      Embracing technology


Management - Run Effective Meetings
Strategies For Communicating Well And Staying On Task
Strategies for communicating well and staying on task.
While there’s no magic formula for conducting good meetings, Amy Rees Anderson believes a leader’s authenticity always sets the right tone.
“I think leaders who try to act overly serious or who talk in terms that are difficult for people to follow end up creating a barrier between themselves and their employees,” says Anderson, managing partner of REES Capital and contributing writer for Forbes magazine. “When leaders can be down to earth and openly authentic with their people, they’ll garner far more support from their team.”
Anderson suggests some of the best meetings are transparent and even unscripted, where managers talk frankly about mistakes, or spontaneously applaud performances. “Honesty and openness with employees is the most important tip for communicating company-wide, and always remembering to be grateful and appreciative for the work they are doing and the contribution they make each day,” she says.
Could you use some advice for running better meetings? Here’s a list of ideas for maximizing time and keeping discussions on point.
Hold Daily Huddles
Mike Michalowicz, author of Profit First and founder of Profit First Professionals, has done away with lengthy gatherings in favor of brief meetings at the beginning of each workday.
“We used to call a company meeting and sit around for two hours in a conference room, and at the end, not much was accomplished because it was pure overwhelm,” he says. “I’m a big proponent of having daily short huddles – 10 minutes – to defeat these long meetings. Now, with these daily huddles, the whole team knows what’s going on, but it’s very rapid-fire.”
Anderson agrees that once-a-day company-wide meetings are a good idea. “The communication doesn’t necessarily have to be long, but it needs to be on a daily basis,” she says. “It also needs to be consistent so the employees know to read the communication coming from their leader each day.”
If your company is too big for a huddle, Anderson still thinks you should try to connect with staffers each day. Her firm has set up an Intranet page that employees can visit when they first log in every morning. On that home page, there’s a daily CEO message waiting. “I would post them at the end of the prior day so they could have it first thing the next morning,” Anderson says.
CEO messages can be similar to short blogs that touch on current company projects or goals. Themes could also be broadly motivational or specifically tied to team building. “I found that by being very open and transparent, it eliminated the typical office gossip and speculation that can kill an organization,” Anderson says. “Everyone was in the know, so no one could profess to be more important than anyone else. This also kept everyone in the company on the same page and aiming to achieve the same goals together.”
Prepare Agendas
If team leaders don’t come into meetings with a specific outline of what needs to be discussed, there’s a good chance much of the time will be wasted, according to Anderson. “Having a list of items to cover added to the agenda and then setting the rule that the meeting only addresses those topics will keep people from going off on a tangent,” she says.
Agendas don’t have to be complicated – they should be partly designed for pacing and to keep meetings from becoming a borefest. “We found that by gathering the bullet-point issues each executive had for their own department ahead of time, it allowed us to keep on-point as we talked through them,” Anderson says. “If an agenda item needed supporting documents to help us in our discussion, we would circulate those with the agenda to allow everyone to come to the meeting prepared.”
Establish Timed Comments
Michalowicz practices rigidly timed responses for each meeting member in order to ensure every voice is heard – including those who would otherwise be hesitant to vocally express their views.
“The vocal people, the loud voices, will dominate the room,” he says. “They may be the loudest, but they’re rarely the most insightful. In many cases, the thinkers are the ones who put a lot of thought into it and may have the best ideas, but aren’t empowered to speak up because it’s not their nature.”
In Michalowicz’s meetings, everyone gets exactly two minutes to speak and provide feedback. “We go in this circle, and when your two minutes are up, they’re up, so you need to speak concisely and get your core thoughts across,” he says. “It keeps the loquacious talkers from talking too long, and it enables the quiet folks to have a balanced input in the meeting.”
Michalowicz also uses a technique he learned from the book Lord of the Flies, in which an assembled group of children pass around a conch shell. Whoever holds the shell has the right to speak. “We do the same thing with a PEZ dispenser,” he says. “The rule is: If you hold the C-3PO PEZ dispenser, it’s your turn to talk.”
Remove Emotion
Brainstorming sessions can be some of the most useful meetings mangers can call – but only if they don’t become lobbying events. “When someone is seeking the input of a group, they may not realize it, but they put tremendous bias into it through facial gestures and comments,” Michalowicz says. “They guide the outcome to where they want it, and brainstorming is defeated.”
In order to take emotion out of meetings and avoid having them turn into pitches, Michalowicz has come up with an off-beat solution. Let’s say a manager calls a meeting to discuss an idea he came up with. When the meeting starts, that manager shouldn’t lead the discussion, but should instead step out of the conversation and even face away from the rest of the attendees.
“The technique is really simple: That person literally goes to the corner, they face away from everyone, they keep a notepad, and they zip their lips,” Michalowicz says. “The job of the group is to have a discussion as if that person is not in the room. It’s ultimately effective because that person can’t be influencing it.”
The idea, according to Michalowicz, is for a brainstorm session to go on its own wandering path. And then, usually after about 20 minutes, that person who’s taking notes apart from the group is invited to turn back around and share insights.
This fly-on-the-wall approach is meant to ensure full objectivity when discussing a new idea or path for the company. “That’s the only way we do brainstorming now, and it’s really effective,” Michalowicz says.
Embrace Technology
Until recently, Michalowicz has been a strong opponent of bringing cellphones into meetings. But, of late, his opinion has undergone a 180-degree turn. “The reality is that technology is so engrained in us that if we remove technology, people feel a little bit lost,” he says.
Michalowicz has incorporated a technique practiced at a university, in which students were encouraged to use their smartphones to ask questions on a classroom Tweetwall. The wall invites students to interact with the lecturer and each other.
“So, as the lecturer is speaking, students are asking questions that go to the wall, and they’re allowed to say whatever they want,” Michalowicz says. “What the lecturer now knows is there are a lot of questions going on, and the students are engaged.”
What also happened in the university setting is that side conversations broke out, empowering quieter people. In effect, some students said: “The teacher said this; I have a different perspective.”
Michalowicz has decided to use this Tweetwall approach in his daily meetings, and the results have been very positive. “It was a great way to extract thoughts that would otherwise die out in our mind – to get them documented,” he says. “At larger meetings, there’s a lot of passive listening. Now, everyone’s empowered to participate.”

What’s your meeting pet peeve?

Which strategies do you think would work for you?


Wednesday, December 9, 2015

Creating a Culture of Resilience?





Are you persevering? This time of the year it’s pretty easy to feel like you are running on a treadmill without an exit! 

I read a couple daily blogs and this industry blog (compiled by Cassandra Johnson with PPAI/ promotional products association international) caught my attention because it spoke to the characteristics of an entrepreneur. I agree that resilience, optimism, decisiveness, as well as the ability to live with your decisions is part of being an entrepreneur.

In owning a business, I’ve often thought that if we filmed daily activity, like a reality show, clients would be amazed how much goes on behind the scenes. They’d also realize the impact of decisions we make for their benefit that are never seen.

I hope you enjoy this shared blog- Olivia

"I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance."
Steve Jobs

Creating a Culture of Resilience
 
With yet another Steve Jobs movie recently in the theaters, I am reminded of the characteristic in Jobs that I find most fascinating: his resilience. Through all the ups and downs of building the Apple computer, being stripped of his duties at Apple, roller coaster rides at Pixar and NeXT and then rebirth at Apple, Jobs remained an undeterred visionary, innovator and decisive leader.

In these times of unprecedented pace of change, economic ups and downs, and a shifting workforce, creating an organization built on resilience is more important than ever, as we discuss in today's Promotional Consultant Today.

George S. Everly Jr., co-author of the book Stronger: Develop the Resilience You Need to Succeed, believes the best way to foster organizational resiliency is to build resilient leaders, with a focus on front line leadership. Everly offers these five supervisory characteristics as keys to resilient leadership:
  • Active Optimism: Step one of active optimism includes having a vision for success and seeing the opportunity in every crisis. Step two is speaking convincingly of that vision but being honest about the impact of the change when it occurs and where the organization needs to go next.
  • Ability to Make A Decision: Have the courage to make a decision and take responsibility for your actions, both of which build trust and respect. Make the decision and try relentlessly to succeed, because anything worth having is worth fighting for, and possibly failing for.
  • Use of A Moral Compass: Work with integrity. Only leaders of the highest integrity take responsibility for plans that don't succeed and don't push down blame. This kind of integrity fosters loyalty and the courage to take risks that's often necessary for success.
  • Tenacity and Persistence: Tenacity is a rare trait and those who have it can use it to a great advantage. Those who use it also set an example for those they lead. Set the example to make tenacity an organizational value.
Organizational and Department Cohesion: Everly writes: "Understanding you are part of something greater than yourself is empowering." Taking on a no-person-left-behind approach builds support systems, networks, cohesive teams and even friendships that can create an organization greater than the sum of its parts

Source: George S. Everly, Jr., PhD, FAPA , is one of the founding fathers of the modern era of stress management. He is the author of numerous books and research papers and serves on the faculties of The Johns Hopkins Bloomberg School of Public Health and The Johns Hopkins University School of Medicine. He is a co-author of "STRONGER: Develop the Resilience You Need to Succeed."