For the past 10 years the Apex Chamber of Commerce has held an event called the Bookbag Bonanza to help students at our local schools in Apex. Members of the chamber contribute time, supplies, and money to help put students on a positive start to school by providing the basic supplies they need to be successful. All of the money donated to the annual Bookbag Bonanza helps students at the elementary, middle, and high schools, while the staff at each school makes sure that the funds are used for those areas and students that need it the most. I've been an active member of our education committee for the past three years because it's an area our business focuses our contributions during the year to give back to the community. As a former teacher I can tell you that when a child struggles to have their basic needs met, it creates a gap that is hard to bridge. Helping to provide them with supplies will help to set them on the right course for the year. This year our company offered our partners the ability to donate $5.00 to the project and receive a credit for a $45.00 set up FREE for one of our suppliers that provides many low cost fundraiser items. I'm delighted to report that our partners and company were able to contribute a combined total of $150.00 to the annual cause.
Wednesday, June 16, 2010
Monday, June 14, 2010
Statistics and More
The newest statistic Market Tools for PPAI showed was that out of the 1,005 consumers on their panel, 90.4 reported that they owned or possessed a promotional product that was given to them in the last 24 months!
How did they feel?
83% liked getting products, 48% wanted more products given more often, 30% liked it when the products had their name on it, 25% refer to the product for the advertiser’s contact information, 38% said it was a constant reminder for advertising that company, 49% are not bothered by seeing a corporate logo on products they use and only 2% disliked receiving promotional products!
What did they think?
73% thought it promoted a message or service
63% think it represents brand awareness
56% see these as an acknowledgement of business; thank you
32% think it created good will
25% feel it acknowledges a person or event
3% consider promotional items a waste of money
Among those that were asked, logoed gifts with a higher perceived value where seen as both a form of advertising and an acknowledgment by the recipient of their relationship with the company, by the way that was 59% of the group.
Did you know that 91% of consumers surveyed said at least one promotional product was in their kitchen? 74% sited at least one in their work space.
What were the top items that made respondents more likely to want to do business with a company after a logo gift? Gift basket, MP3 Player, clocks and watches, digital photo frames, luggage, golf shirts and t-shirts, wallets and tote bags! Hopefully you realized we can provide all of those items to our clients. We also use statistics like these to help educate our clients about how to spend their budget effectively for a high return on their investment. For example, last Christmas one of our clients asked for help with an idea for referral partners; while not a “new idea” the travel tumbler for the car seemed to fit for their demographic of referral partners. Initially they asked for a budget model to save money. When I asked if they owned any travel tumblers they said, “Oh yeah, at least 6”. I then asked them which ones they use; they replied, “only one”. I asked them to describe that favorite tumbler. Instantly they realized that it was a nicer product, so they used it more and were then creating a stronger relationship with the referral partner and advertising their name more frequently. Market research suggests that most sales come from referrals. What’s that ole cliché? “You get what you pay for?”
How did they feel?
83% liked getting products, 48% wanted more products given more often, 30% liked it when the products had their name on it, 25% refer to the product for the advertiser’s contact information, 38% said it was a constant reminder for advertising that company, 49% are not bothered by seeing a corporate logo on products they use and only 2% disliked receiving promotional products!
What did they think?
73% thought it promoted a message or service
63% think it represents brand awareness
56% see these as an acknowledgement of business; thank you
32% think it created good will
25% feel it acknowledges a person or event
3% consider promotional items a waste of money
Among those that were asked, logoed gifts with a higher perceived value where seen as both a form of advertising and an acknowledgment by the recipient of their relationship with the company, by the way that was 59% of the group.
Did you know that 91% of consumers surveyed said at least one promotional product was in their kitchen? 74% sited at least one in their work space.
What were the top items that made respondents more likely to want to do business with a company after a logo gift? Gift basket, MP3 Player, clocks and watches, digital photo frames, luggage, golf shirts and t-shirts, wallets and tote bags! Hopefully you realized we can provide all of those items to our clients. We also use statistics like these to help educate our clients about how to spend their budget effectively for a high return on their investment. For example, last Christmas one of our clients asked for help with an idea for referral partners; while not a “new idea” the travel tumbler for the car seemed to fit for their demographic of referral partners. Initially they asked for a budget model to save money. When I asked if they owned any travel tumblers they said, “Oh yeah, at least 6”. I then asked them which ones they use; they replied, “only one”. I asked them to describe that favorite tumbler. Instantly they realized that it was a nicer product, so they used it more and were then creating a stronger relationship with the referral partner and advertising their name more frequently. Market research suggests that most sales come from referrals. What’s that ole cliché? “You get what you pay for?”
Monday, June 7, 2010
Working with your Friends
Collateral Referrals is one of those buzz words used in networking frequently, but what does it really mean? We pitch to our clients constantly to fully utilize the relationships that they have with other business partners that refer within their network. For example, if you are in real estate and you are working with home repair services, mortgage brokers, appraisers, inspectors, decorators, or closing attorneys, then it only makes sense to work together in marketing your business. On May 1st each spring the town of Apex opens its doors to the community with Peakfest. This year award winning Anna's Pizzeria and your very own Promotional Partners teamed up with a promotional piece to advertise our location and services. We dished up pizza slices on red flying discs to hungry festival attendees. They loved the idea and came away with a fun summer toy. Did you know that promotional products are kept on average over 7 months or that 84% of recipients remember you name after receiving a product and 62% did business with companies after receiving the product? We knew and thanks to us so did our business client, Anna's Pizzeria! For only $0.89 for 250 units, flying discs provide a low cost per impression with a high rate of return for both of us! Post a question about how we can help you market with another company for an upcoming promotion. Create you post by June 25th for a chance to win a huge Promotional Partners duffel bag, perfect for summer trips!The Benefits of Partnerships
Are you reading the newspaper? One of the New Neighbor Welcome greeters, Helanie Sharifipour, turned her 2,600 basket recently according to the article in the May 27th edition of the Apex Herald. What happens when businesses take a look at all their options for advertising? Some great teams are formed to create new prospective clients. Advertising is about effectively reaching your target audience with a call to action that inspires, well ACTION! Partnering with New Neighbor Welcome, Promotional Partners has grown a local accounting company's client base. Take a look at the link at this recent taping with NC17 to learn more about how The New Neighbor Welcome business is effective in targeting new residents to the are that needs your services. Enjoy this taping with President Joy Wilkes:
http://wake.mync.com/site/Wake/news/story/48897/new-neighbor-welcomes-residents-with-a-knock-on-the-door/ or visit her website at http://www.nnws.org/
Then visit our website http://www.promotionalpartnersofcary.com/ to read Joy's testimonial to fully appreciate how partnering with local businesses increases the value of each business to their community partners. Ask us for some case studies or referrals from our partnering clients!
http://wake.mync.com/site/Wake/news/story/48897/new-neighbor-welcomes-residents-with-a-knock-on-the-door/ or visit her website at http://www.nnws.org/
Then visit our website http://www.promotionalpartnersofcary.com/ to read Joy's testimonial to fully appreciate how partnering with local businesses increases the value of each business to their community partners. Ask us for some case studies or referrals from our partnering clients!
Kill the Germs
Every week clients ask, what's new? Germs are not a new problem, nor are they likely to go away! However for all of you out there that love had sanitizers and other products designed to reduce the spread of germs you are going to love this one! A new pen, that is UV and scratch resistant created with anti bacterial agents in the molding and construction of the pen. This means for the life of the pen you will have the benefit that it kills 99.9% of bacteria within 24 hours. The protection lasts the life of the pen. Hold to prevent the growth and spread of bacteria, and its effective against viruses, fungi, and bacteria such as MRSA, Ecoli, Salmonella, and Staph! This is a great product for health care industries, senior citizens, and schools. As a former teacher I know how easy it is to come in contact with germs daily. Ask me how to get your sample. If you have received one, provide us some feedback!
Want Proof That Promotional Products Work?
Every client looks for a call to action or high rate of return on their promotional money! Check out this new video clip about promotional office products. Our company ran a contest via the Winter 2009 edition of our educational newsletter for clients by polling of our clients. The prompt was to look around ones desk in 30 seconds; without having to leave the desk area count how many branded items were within site or fingertips. Our volunteer contestants reported in their findings to cash in on one of our prizes. Guess what? All respondents had over 14 products, the majority about 20-25 and the tops OVER 30!! The second part follow up was how long have you had those products around your desk and most responded at least a year! What does this prove? Useful items are appreciated and used; daily. Ready for another contest? Here is your homework, post a comment here about your favorite office promotional item. Something you use and enjoy. Explain why you like it and remember to tell us whose name is branded on the product! All those that respond by June 18th will running for 4 FREE Chick-fil-a spicy chicken sandwiches! The new spicy chicken sandwich is great. Our company enjoyed a sneak preview in late May courtesy of the owner of the Apex location at Beaver Creek. Get typing because you're going to love the new taste at your local Chick-fil-a.
Heres the link to check out the video...
http://www.youtube.com/watch?v=S8JCiB5-x9M
Heres the link to check out the video...
http://www.youtube.com/watch?v=S8JCiB5-x9M
Wednesday, May 26, 2010
Planting while Promoting
MOO......says the cow! We know what noise a cow makes, but did you know that the ad specialty industry has cow shaped and patterned products? Cow aprons, banners, table covers, pencils, and of course cow bells just to name a few items related to cows. However, how do you brand a cow (excuse the pun) when your goal is to showcase education and sell ice cream? Maple View Farms is a local working farm, located around the Hillsbourgh area just minutes away from any destination in the RDU area!
Challenged with two large marketing events in April, Maple View Farms needed ideas to promote both their education center as well as their yummy ice cream. Among the items we suggested was a seeded paper ornament in their Maple View Blue, with a custom inserted seed card to explain what their education center has to offer guests. By producing the print media communications on seeded paper, the farm was able to explain their mission while giving their visitors an item that could be planted after the event to produce flowers! At only $0.62 per unit it was a perfect way to show how a farm makes use of our earth growing and planting seeds for future rewards!
Challenged with two large marketing events in April, Maple View Farms needed ideas to promote both their education center as well as their yummy ice cream. Among the items we suggested was a seeded paper ornament in their Maple View Blue, with a custom inserted seed card to explain what their education center has to offer guests. By producing the print media communications on seeded paper, the farm was able to explain their mission while giving their visitors an item that could be planted after the event to produce flowers! At only $0.62 per unit it was a perfect way to show how a farm makes use of our earth growing and planting seeds for future rewards!
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